Beginning Monday, 22 September 2014 12:15
End Monday, 22 September 2014 14:00
Location Boulevard Bischoffsheim 11, 1000, Brussels, Belgium
Event fees British Chamber members: €0.00 (incl. VAT)
Non-members: €0.00 (incl. VAT)

In this digital age, consumers are confronted by an overwhelming number of marketing messages on a daily basis. Buying decisions are formed in a high information context and it won’t necessarily be branded content that stands out or is deemed most credible.

In this environment, influencer engagement can be a powerful approach for getting a brand’s messages to the right audience in a relevant and authentic way. As experts in a particular field, online influencers have gained credibility amongst a like-minded community. By building a strong relationship with the influencers that matter to your brand, you connect with an empowered group of individuals and potential advocates, inciting organic brand advocacy and positive conversation.


As a consultant at Porter Novelli Charlotte Catteeuw manages digital and PR programmes for consumer clients P&G and Orangina Schweppes (Oasis). As a true child of her generation, Charlotte is a ‘communications hybrid’, combining an affiliation for digital with classic PR skills. Follow her on Twitter at @CharlottCatt.


Join us in our BNG’s Lunch & Learn with Charlotte, to learn effective methods of engaging with influencers and the consumer!


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Ana Laura Blanco


Personal Networking
Business Communication
Professional Development

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British Chamber of Commerce in Belgium
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IBAN: BE29 3101 3915 4064