In this digital age, consumers are confronted by an overwhelming number of marketing messages on a daily basis. Buying decisions are formed in a high information context and it won’t necessarily be branded content that stands out or is deemed most credible.
In this environment, influencer engagement can be a powerful approach for getting a brand’s messages to the right audience in a relevant and authentic way. As experts in a particular field, online influencers have gained credibility amongst a like-minded community. By building a strong relationship with the influencers that matter to your brand, you connect with an empowered group of individuals and potential advocates, inciting organic brand advocacy and positive conversation.
As a consultant at Porter Novelli Charlotte Catteeuw manages digital and PR programmes for consumer clients P&G and Orangina Schweppes (Oasis). As a true child of her generation, Charlotte is a ‘communications hybrid’, combining an affiliation for digital with classic PR skills. Follow her on Twitter at @CharlottCatt.
Join us in our BNG’s Lunch & Learn with Charlotte, to learn effective methods of engaging with influencers and the consumer!