Beginning Wednesday, 28 May 2014 12:15
End Wednesday, 28 May 2014 14:00
Location Boulevard Bischoffsheim 11, 1000, Brussels, Belgium
Event fees British Chamber members: €0.00 (incl. VAT)
Access Everybody

A central key to successful communication is establishing authentic engagement and real interaction with your audiences. You need to make an impact, and win both their minds and their hearts, which often entails changing their opinions and behaviours.

But what are the drivers for people to change their behaviour? Whereas fact-based information might change opinions, it often lacks the power to change behaviour. Even in business communications we need to engage with others on an emotional level and make them feel that changing is for the better. 

Reflect for a moment on all the presentations you have attended: how many PowerPoint slides with bullets and graphs do you remember and how many made you change your behaviour? This is where storytelling techniques come into play: using elements of the ancient art of storytelling can help you even today to make your point and make stakeholders act upon your point. 

During this Lunch & Learn session, Nicholas Courant, Senior Consultant at Porter Novelli, will talk about how storytelling techniques can help you convince stakeholders in your professional life. Nicholas helps corporate clients engage with the right stakeholders, using the right strategy, tools and tactics - including via storytelling. On twitter he is @nicholascourant

This event is held under the Chatham House Rule.
It aims to provide anonymity to speakers and to encourage openness and the sharing of information. It is now used throughout the world as an aid to free discussion. When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.
This event is exclusively open for members.


Sponsor this event

Contact Details:

Ana Laura Blanco


Business Communication
Professional Development

Payment Instructions:

Wire transfer details
British Chamber of Commerce in Belgium
ING Bank: 310-1391540-64
IBAN: BE29 3101 3915 4064

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The British Chamber is a membership-driven organisation but is pleased to welcome non-members to sample up to two British Chamber events. Thereafter, we reserve the right to request membership for further attendance of events.

If you’d like to attend this event, please contact us and we’ll be happy to arrange a booking.