This interactive seminar, co-hosted with UKTI Belgium, will provide
insight on current opportunities in digital media monitoring.
The workshop will be tailored toward public affairs strategy, but will be applicable to a broader audience as well.
The workshop will be opened by HM Ambassador Jonathan Brenton followed by a speaker from Weber Shandwick introducing the topic of digital media monitoring and its impact on public affairs strategy, particularly in Brussels. They will be followed by the three UK companies outlined below who will demonstrate their, and the UK's, excellence in digital media monitoring.
Actionable Insight - "The Art of Listening" Roger Jones, Digital Strategy Consultant.
Actionable Insight offer an array of services including: digital strategy, commercial optimisation, competitor audit, and reputation management. The company’s true strength is measuring current social media activities, responses, and engagement to identify opportunities in social media which are then used to create a more efficient and effective social media programme.
Roger is a digital strategy consultant delivering board level actionable insight, capable of empowering organisations to integrate new angles of thinking, digital communications and social space in order to engage with their customers, (usually to) make money and become even more successful. An initial career in mechanical engineering helped develop an analytical approach to business together with a healthy creativity and Welsh common sense.
Cutbot - “Stay informed: tracking politics and the media” James Mackenzie, Commercial Director.
is the UK's only online media and public affairs monitoring
specialist. Cutbot works to solve two problems for clients. First,
they need to know they're not missing any crucial information, second,
they need clear briefings that can be read quickly, and that provide
the most relevant content.
Cutbot’s online system can be set to run entirely automatically, or clients can have complete control over what gets sent out: they can brand briefings, edit their own search terms, edit briefings directly before they go out, and manage mailing lists from their dashboard, all for no extra charge.
James was previously head of media for the Greens in the Scottish Parliament. He and business partner Aaron Crane initially set up Cutbot on a hobby basis to help James with his Parliamentary work, but they soon discovered people were prepared to pay for better media monitoring. In 2013 Cutbot launched the first phase of a public affairs monitoring service, starting with the Scottish institutions, with UK and EU institutions to follow.
Social 360 - “Social Media. Who Cares?” Giles Brown, Business Development Director.
Social 360 is a fully outsourced social media monitoring service, covering more than 30 million social media sources from across the globe and in all languages. Results are filtered,analysed and reported by our teams of communications-experienced editors to ensure that clients receive only the information that is relevant to them.
Over the last 3 years Giles has been responsible for and managed large scale corporate social media monitoring projects across a range of industry sectors including; Oil & Gas, Mining, Pharmaceutical, Retail & Financial Services. He understands the needs of corporate communications teams both in-house and agency. He will be able to explain how communications teams should approach listening and reporting this channel of communication in plain English with no social media jargon.
A light lunch will be provided following the presentations and discussion.
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