This training will take place in one session, with a time duration of 2 hours.
Date: 5th Nov (09:00 - 11:00 am)
Price: 149 euros for members / 229 euros for non-members
(min.4 / max. 10participants)
Every week some business or other will find itself in the media spotlight in a way it never wanted or expected. Whether the issue is customer or employee safety, financial conduct, safeguarding, business ethics or some other potential pitfall, the effects on your reputation, value and revenues can be devastating. Too often the company in trouble never saw it coming and had never planned or prepared. This half day course helps you shock-proof your business from media attack by providing techniques to reduce risk, minimise impact and limit the duration of bad coverage.
Who should attend?
Directors and senior managers with responsibility for your public profile. Any staff who can benefit your business, organisation or sector by explaining its successes and challenges to the public via the media. Press officers, media officers and any other staff who may come into contact with the media or journalists - or who engage with social media. Any size of business will benefit. Teams welcome.
Program Objectives (8 points)
- Understanding how critical coverage can arise.
- Knowing how journalists and investigators work.
- Responding to journalists’ first approaches.
- How and when to seek help
- Drafting a first response or statement
- When to speak - how much, how little
- Handling doorsteps and ambushes
- How to start rebalancing your profile
Media and Communications Executive | Furbisher Media
A seasoned and respected media and communications executive, John Furbisher has a high-profile track record in journalistic leadership and in preparing public figures to face media questions. As well as editing two daily papers and working as a staff reporter for the Sunday Times, he spent the four years before setting up Furbisher Media running the communications operation for Britain's Conservative MEPs. His inside understanding of how newsrooms work in the UK and across Europe is unique.