This training will take place across 2 sessions, 90 minutes each.
Part 1: Thursday 15th October 12:30 - 14:00
Part 2: Friday 16th October 12:30 - 14:00
Price: 249 euros for members / 349 euros for non-members
(min.4 / max. 10 participants)
Too many business figures avoid the media altogether because they misunderstand or mistrust journalists and their methods. They and their companies miss out on the benefits that positive media exposure can bring. Others are over-confident or under-prepared when they meet journalists - and thus waste the opportunity…or come unstuck. This course helps you understand how different media work and provides simple guidelines for maximising the benefits of engagement across diverse platforms, while avoiding the pitfalls.
Who should attend?
Directors and senior managers with responsibility for your public profile. Any staff who can benefit your business, organisation or sector by explaining its successes, prospects and challenges to the public via the media. Press officers, media officers and any other staff who may come into contact with the media or journalists - or who engage with social media. Any size of business will benefit. Teams welcome.
Program Objectives (8 points)
- Understanding how news and journalists work
- Drafting a statement, article or press release
- Engaging with journalists
- How/when to use social media
- Preparing for the microphone
- Handling radio interviews
- Handling TV interviews and panels
- Understanding print/text journalism
A seasoned and respected media and communications executive, John Furbisher has a high-profile track record in journalistic leadership and in preparing public figures to face media questions. As well as editing two daily papers and working as a staff reporter for the Sunday Times, he spent the four years before setting up Furbisher Media running the communications operation for Britain's Conservative MEPs. His inside understanding of how newsrooms work in the UK and across Europe is unique.